Most medtech innovations fail—but they don’t have to. In Predictable Winners, Ilya Trakhtenberg and Stuart Jackson of L.E.K. Consulting offer a proven, step-by-step framework to improve your odds. Drawing on decades of real-world experience, the authors reveal how medtech companies can systematically de-risk innovation, forecast smarter, execute better, and build enduring franchises. This isn’t theory—it’s a tactical guide for founders, operators, and leaders navigating a high-stakes landscape. From concept to commercialization and beyond, discover how to turn your breakthrough idea into a market-defining success story. Because success isn’t luck—it’s learnable.